Case study / Travel

Melia Travel Egypt

Melia Travel Egypt sells Egypt tours and Nile cruises. I redesigned the site and made booking a trip much easier.

Live

Role
UI design
Through
Direct client
Duration
2 weeks
Industry
Travel

The Brief

Melia Travel Egypt sells package tours, Nile cruises and dahabiya trips across Cairo, Luxor, Aswan, Hurghada and Marsa Alam. Guests compare trips first and then book one, so the site has to take them from browsing to booking without making them work for it.

The redesign had to show a large catalogue clearly and make booking a trip much easier. The home page leads straight into the packages.

Melia Travel Egypt home page: the Curated Packages carousel, with photo cards and Free Cancellation tags
The packages on the home page.
Package tours: each card’s button answers the cursor.

The Challenge

The catalogue is long: twelve package tours, Nile cruises, dahabiya trips and five destinations. Every trip also has room options, dates and guests to choose. All of it had to be easy to pick, without the booking feeling like a form.

Key Decisions

The package tours list opens with the number of trips found. Each card shows the price per person, a Free Cancellation tag and one Explore Tour button, so a guest can compare prices before opening a trip. The same card pattern repeats for Nile cruises and dahabiya trips on the home page.

The booking sits in one card beside the itinerary. It starts with the price from, then a switch between Standard, Deluxe and Ultra Deluxe with each price, a hotel tier, check-in and check-out dates, and guests. The total and one Book button close the card.

Melia Travel Egypt trip booking card: From $1600 per person, Standard, Deluxe and Ultra Deluxe room options, a hotel tier, check-in and check-out dates, guests, a total and a Book button
The booking card on a trip page.
Picking a tier: the price, hotel and total follow.

The Screens

The Melia Travel home page hero: hot air balloons over the Nile valley, the headline Travel Thoughtfully, Explore Endlessly and Explore All Tours
The home page hero.
The phone menu opens and Destinations expands.
The destinations section: Explore Our Top Destinations above cards for Marsa Alam, Cairo and Luxor
The destinations, one card each.
Destinations: each card answers the cursor in turn.
The Nile cruise tours section: its heading and a row of cruise cards with prices
The Nile cruise tours.
Scrolling from the tours down to the Nile cruises.
Melia Travel Egypt package tours page: 12 Trips found, with trip cards showing a Free Cancellation tag, the price per person and an Explore Tour button
The package tours list.
A tour page: a photo gallery of Egypt, the trip title and the booking card with Standard, Deluxe and Ultra Deluxe tiers
A tour page: gallery, trip details and price tiers.

Outcome

The site is live at meliatravelegypt.com. The new user experience is in place, and we eased up the booking a lot.

Melia Travel pages on a laptop and screens
Home, the tours, destinations and a trip page.
Melia Travel pages on phones
Browsing and booking on phones.

Client feedback

The client liked the new user experience: booking became much easier.

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