The Brief
Upstrike is a marketing agency in Cairo that runs design, development and marketing in parallel. Its services are corporate websites, eCommerce stores, mobile apps, custom web apps, performance marketing and AI.
The site had to show each of those services clearly, give every one of them a page of its own, and still read as one agency. Every page keeps Schedule Meeting in the header, so a visitor can book a meeting from anywhere.
The Challenge
A corporate client, a shop owner and a founder with an app need different proof, so one template would not serve all three. Each service needed its own page and its own visual, without losing the agency behind them.
Key Decisions
I made the services a numbered list on the home page. The first, Corporate Website, shows its visual beside it. The rest are rows, and eCommerce Solutions and Mobile Apps each open their own page.
Each service page has its own visual. The corporate page opens on a laptop showing one of the client sites, the eCommerce page on a cart that offers free shipping, and the mobile page on phones. No two heroes share a visual.
The mobile page is the darkest. It is black with white type and phones, while the corporate and eCommerce pages are light. The header and the buttons stay the same on every page.
The Screens
Outcome
Client feedback
The client loved the innovation, especially that every service has its own page and its own visual.